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April 10, 2007

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Alterna and Green$aver Team Up To Help Canadians Go Green

Launch First Canadian green loan for energi-efficient upgrades

Alterna Savings, in partnership with Green$aver, today announced the launch of Canada's first ever green loan to be used for energy-efficient assessments and retrofits to homes and businesses. The Alterna Green$aver Improvement Loan will provide accessible short-term financing to residential and commercial clients wanting to upgrade their homes and businesses to be more energy efficient.

"Concern for the environment and climate change has become more important than ever to Canadians. Many are eager to make their homes and businesses more energy efficient to save money and do their part to limit climate change. Easier access to financing will help kick-start those wanting to make a difference now but could not afford to do so before," said Vladan Veljovic President and CEO of Green$aver.

Clients who conduct a Green$aver energy assessment will be eligible for the Alterna Green$aver Improvement Loan. The energy assessment identifies problem areas and provides residential and commercial clients with a detailed action plan including estimates for implementing the most cost-effective energy-efficient solutions. Energy assessments can be scheduled by visiting www.greensaver.org.

Kimberley Ney, SVP Marketing Communications at Alterna said, "The financial industry regularly provides easy access to loans for cosmetic and structural home or business improvements so we thought, why couldn't this concept be applied to helping consumers make energy efficiency improvements?" She went on to say, "We believe environmentally responsible clients should be rewarded for their actions and given preferential rates. Alterna is proud to be an innovator in this area and we will continue to develop more green financing options for the future."

The Alterna Green$aver Improvement Loan will be provided to qualified clients at a variable prime rate.

"We've created a bridge for Canadians to move from good intentions to real actions, and that can help everyone go green in a meaningful way," noted Ms. Ney.

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Editor's Note:

Ms. Kimberley Ney, SVP Marketing Communications, Alterna and Mr. Vladan Veljovic, President and CEO of Green$aver will additionally be available for interview at the Green Living Show, from 2:00 p.m. - 4:00 p.m. on Friday, April 27, 2007 at Direct Energy Centre, Exhibition Place, Hall A, Booth # 1529 in Toronto.

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